e.l.f. Power Grip Primer – Gel-Based Pore-Minimising Makeup Primer

The Grip That Makes Makeup Last.

The e.l.f. Power Grip Primer is the gel-based secret behind a flawless, all-day face. It locks foundation in place, blurs pores and delivers a hydrated, skin-perfecting base — infused with niacinamide and hyaluronic acid for skincare benefits built right in.

• ✦ Grips makeup for extended, long-wearing coverage
• ✦ Niacinamide visibly evens and brightens skin tone
• ✦ Hyaluronic acid hydrates for a plump, dewy base
• ✦ Pore-minimising gel texture blurs imperfections instantly
• ✦ Lightweight, non-greasy & vegan — comfortable all day

How to use: Apply a thin layer to clean, moisturised skin. Allow 60 seconds to set, then apply makeup as usual.

The primer makeup artists reach for first. Available in two shades — while stocks last.